3 min read
Your $5,000 Ad Budget is invisible to the guy that really needs your help!
Construction buyers are not on LinkedIn at 6 a.m. Why digital ads miss foremen and superintendents, and how lunch-truck panels reach them on site every morning.
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Branding, marketing and AI notes for small business owners, written by the True Advize team.
3 min read
Your Personal Brand Era Has Arrived!
Clients Google you before they call. Why a 2018 party headshot works against you, what modern photography signals, and what the New Me bundle includes.
3 min read
Stop Hiding Behind reports and hit that Record button!
72% of consumers prefer to learn about a product via video. Which format fits your business: the explainer for hands-on services, the podcast for professionals.
3 min read
They tricked you into the Digital Trap!
Out-of-home returns nearly $6 per $1 spent (OAAA) and 68% of shoppers notice physical ads on the way to buy. How wraps and indoor screens work when targeted.
3 min read
The High Cost of Looking Cheap
A $100 logo is a graphic, not a brand. Why customers judge credibility in a split second, why inconsistency reads as risk, and what an identity system includes.
2 min read
You had the answer all along!
Why a brochure website loses to an interactive one. The bank mortgage calculator as a lead magnet, how a roofer can copy it, and why it fails on a slow site.
2 min read
How to claim those $126,000 a year?
62% of business calls go unanswered and 85% of those callers never call back, costing small businesses $126,000 a year. How an AI phone assistant helps.
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